Posts Tagged ‘music’
Television Soundtracks
Sunday, September 11th, 2011
Don’t Advertise on Television…just for a Couple of Weeks!
Now there’s a simple, very simple, solution to the myriad Top-Down-Management scams going on at the moment.
And just think of all the money you could save!
Don’t you think that it’s time to teach these Top-Down-Management people a lesson? Think of the damage they are doing to you and your Brands, to the very concept of trust and the building of relationships. Additionally there would be the tremendous Public Relations benefits to you, the advertiser, taking the side of your customers and doing something about the appalling Top-Down-Management Media shenanigans.
Plus the fact that they are already abusing the fledging interactive capabilities of the networks, and you most certainly do not want them to do that, interaction is where YOUR future is
O.K? Then let us review some of the latest Top-Down-Management gaffes,
all of them media/advertising related in one way or another!
One: There’s the Conrad (whoops – sorry) Lord Conrad Black fiasco where they were described as “$60 million thieves wearing ties”. Lord Conrad
Black was compared to a bank robber, accusing him of “a money grab” at his newspaper empire. Lord Black faces up to 101 years in jail and $164 million in fines if convicted of fraud, money-laundering, obstruction of justice and
racketeering!
Two: It was reported that Tessa Jowell, the Culture, Media and Sport Secretary expressed fury over the Premium-Rate Interactive Phone-In fiasco. She also felt that they must never forget the level of trust that people hold in Public Service Broadcasters”…and you lose that trust and confidence at your peril”!!
Incidentally Ofcom has said that an inquiry is to propose recommendations on “actions necessary to restore confidence and trust”.
May we ask what about a prison sentence for Top-Down-Management?
Programmes that have been caught up in the premium rate phone scandal include ITV1 primetime show ‘Dancing on Ice’, BBC One’s ‘Blue Peter’ and Channel 4’s ‘Richard and Judy’ as well as a number of others.
The Ofcom investigation will also weigh up the benefits and risks to broadcasters in the use of premium rate services in programmes and look at the respective compliance and editorial responsibilities of broadcasters, producers and telecoms network operators.
Three: Ofcom is to consider whether BSkyB, the satellite broadcaster,
should be broken up or separated into two distinct units as part of a
competition inquiry into the pay-television market. Sky already faces a ministerial investigation into its £940 million purchase of a 17.9 per cent stake in ITV.
Four: Television watchdogs are to take action against ITV, Channel 4, and other broadcasters who turn up the volume when adverts come on. Deafeningly loud T.V. adbreaks has been a long-standing concern
of consumers despite denials. However it was found that the soundtracks of some ads on ITV had been artificially treated to make them stand out!
Five: The libel case bought by Sir Martin Sorrell, the Marketing Tycoon.
Sorrell was described as “the wealthy chief executive of the WPPMarketing Group who paid, not so long ago, his ex-wife in excess of £20 million in a divorce settlement.
There are several disturbing features about these appalling Top-Down-
Management incidents. The huge sums of money involved came about
through massive advertising/marketing expenditures.
The arrogance demonstrated by TDM is truly amazing. It, yet again, shows
how they have depersonalised and dehumanised the whole of the
Advertising/Marketing/Media world, and totally neglect the most important
person in their world, your customers and their viewers!
Not surprisingly, your customers know and understand what’s going on,
they understand that all of this money is a brand tax, which they pay for
each and every time they buy one of your products.
So when they read/hear all of this scurrilous behaviour it is another nail in
your coffin Mr Client. And that is why you should set them an example and
remove all of your advertising from television..Just for two weeks because
that will give them a fright.
Then ask them to really explain what interactive communication is all about,
because when you commence implementing interactive advertising
“Events” that’s when you will win…big time.
About the Author
Paul Ashby pioneered interactive communication to the advertising and marketing communities some twenty-five years ago. The communication issues he addresses have been neglected during the explosive grown of advertising in the 60s, 70s and 80s, these are Cognitive Dissonance, Selective Retention and Selective Exposure.
Would you like to discover the incredible results to be attained by using interactive communication? Well these are revealed for FREE at http://effectiveaccountablecommunication.blogspot.com or contact Paul directly on paul.ashby@yahoo.com
The Funeral – Firefly: The Original Television Soundtrack
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Sesame Street: Kids’ Favorite Songs $3.49 Kids’ Favorite Songs kicks off with a cackle-worthy parody of Bob Dylan doing “Old McDonald,” and from there the groovy gags keep comin’ ’round the mountain. Everywhere Elmo turns on Sesame Street monsters spontaneously burst into song, and all because they want him to feature their favorite tunes on his forthcoming radio countdown. For Telly, winnowing the hits to one is akin to Cookie Monster ch… |
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Once Upon A Time: Original Television Soundtrack $14.14 Intrada is proud to announce the release of Mark Isham’s score to the hit ABC TV series Once Upon a Time that premiered last fall. Isham needed to come up with a score that spanned the entire spectrum of emotions — not only breathing life into quieter moments, but also being romantic, sweeping, and epic. The result was a score for the series that is both beautiful and heartfelt and has become int… |
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Songs of Anarchy: Music from Sons of Anarchy Season 1-4 $8.74 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
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Star Wars: The Clone Wars – The Complete Season Three [Blu-ray] $28.48 The third season of the Clone Wars TV series has no major story arc: it’s just a collection of adventures tied together by the recurring characters. Much of the first half of the season is devoted to diplomatic maneuvering in and out of the Senate. The filmmakers use the behind-the-scenes manipulations of the Trade Council and Banking Clan to make rather pointed political statements about the dere… |
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The ’60s [VHS] $9.98 Tackling an entire decade–and a turbulent one at that–within a three-hour movie is a challenge, and while The ’60s is frequently entertaining, it unfortunately is not completely up to the task. The movie follows the lives of four young people, three from a white suburban family with parents out of The Wonder Years and one African American from the South. The characters are forced into one-dimens… |
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The Dollmaker [VHS] $14.98 Jane Fonda stars in this made-for-TV movie, which uses the backdrop of World War II and urbanization to tell the story of one woman’s fight to keep her family together. Gertie Nevels (Fonda), the wife of a Kentucky sharecropper, wants nothing more than to one day own her own farm. Thriftily hiding her savings from husband Clovis (Levon Helm), she prepares to make her dream come true — until Clovi… |
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Sherlock: Season Two $19.96 Nominated for 4 primetime Emmys, Sherlock is back with Benedict Cumberbatch as Holmes and Martin Freeman as Watson in three new stories. In A Scandal in Belgravia, Sherlock gets embroiled in the complex plans of the dangerous and desirable Irene Adler, and finds himself employing every one of his remarkable skills to survive as the unlikely duo square off in a battle of wits… and perhaps emotion… |
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Downton Abbey (Original UK Edition) $16.88 An addictive blend of suds and social commentary, ITV’s Downton Abbey brings a microcosm of Edwardian society together under one roof. Lord Robert Crawley (Hugh Bonneville) and his family live a life of leisure, while a fleet of servants, including butler Carson (Jim Carter), attend to their every need, but two events conspire to shake things up: the sinking of the Titanic, which claims Crawley’s … |
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Salud $1.99 … |
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Logitech Surround Sound Speaker System Z906 (980-000467) $330.99 5.1 Dolby Digital and DTS encoding accurately recreates the final surround sound mix in users Blu-ray DVD and game soundtracks3D stereo transforms 2-channel stereo from users favorite old movies music and games into immersive surround soundTHX-certified cinematic soundThese speakers have met strict performance standards to earn the THX seal of approvalWindow-rattling power – 500 watts (RMS) of thr… |
